If users take to Facebook's new search tool, the social network could be in line to haul in a whole lot of advertising dollars, say industry analysts.
The company announced Graph Search, a tool designed to enable users to search for information on the Facebook platform. Not a stand-alone search engine like Google Search or Microsoft Bing, Graph Search is focused on culling data from users' friends and friends of friends.
For instance, if you want to know the best hybrid bicycle under $500, or the the best cake bakery in your city, Graph Search , which is available now, will see what your social network has had to say about it.
One advantage of giving users a better search service on the social network is that it could keeps people on the site longer. If users don't have to leave Facebook and go to Google's site to get a question answered, then Facebook is rewarded with more eyeball time.
If Graph Search is successful, it could pay off in a big way for Facebook, as well..
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